Transforming the retail experience with digital POP displays 2
Transforming the retail experience with Digital POP Displays 2
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Digital POP Signage Enhances Membership Program Effectiveness
Modern consumers are proven willing to trade personal information for greater privileges and better prices, and the widespread popularity of loyalty and membership programs is proof of this.
According to Bond Brand Loyalty’s Loyalty Report, 77% of consumers said that loyalty programs make them more likely to return to the brand in question. Some 63% of consumers even said they would change their spending if they could get benefits from a loyalty program.
Digital POP Signage can display membership and loyalty programs and related promotions in a visually appealing way in-store, and can also combine loyalty program data to provide customers with a more attractive retail experience.
Combining Digital POP Signage with membership program data will trigger customized content related to individual consumers when retailers scan customers’ membership cards in-store. This approach can have a significant impact. Because Adlucent’s research shows that 71% of consumers want to see ads tailored to their interests and shopping history. Retailers who invest in both Digital POP Signage and loyalty programs will gain greater benefits from both channels with this approach.
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Entertainment and interactive experience of Digital POP Signage
Gartner research found that 89% of companies pin their business on customer experience. In order to stand out in the competitive retail market with customer experience, smiling service and rich knowledge are obviously not enough. It is better to find ways to provide customers with a good experience that they cannot get elsewhere.
Digital POP Displays can help retailers provide a pleasant, informative, and highly visual interactive experience. Touch screen technology can increase customer engagement in a variety of ways, from virtual fittings to on-demand services, so that customers maintain a close and active connection with retailers.
Example: An IGA retail store in Canada launched a temporary installation called "Live Harvesting", where customers can select rooftop vegetables on the screen and the products will be delivered to them within minutes. This is a good example of using Digital POP Displays to create a unique and memorable experience.
How many people are watching each Digital POP Displays? How long are they watching? What age groups are watching different promotions? Few retailers can answer these questions accurately, but they are information retailers need to know.
Digital POP Displays can easily integrate analytical tools to provide retailers with a clearer understanding of who is watching the display. With cameras and anonymous data collection capabilities, the display can provide detailed reports on which promotions attract which groups of customers.
A good Digital POP Signage solution can also easily realize more potential uses, such as comparing the number of promotions played and the total sales of the promoted items. A good solution will establish a system for retailers to continuously improve with sufficient data to ensure that the Digital POP Display is achieving the desired results.