Window advertising machine--perfectly display your products
Window advertising machine--perfectly display your products
1. Core application scenarios and cases
1) Retail stores: improve store entry rate and conversion rate
In retail scenarios such as clothing, jewelry, and electronic products, window advertising machine can replace traditional posters to dynamically display product details, promotional activities, or brand stories. For example, after an international clothing brand deployed high-brightness screens in the windows of its flagship store, it increased its store entry rate by 30% and sales by 15% by looping the new product show video of the season.
2) Commercial complexes: creating landmark visual focus
Shopping malls, office building lobbies and other places often use window advertising machine to play brand advertisements, event previews or artistic content to attract passers-by to stop. A high-end shopping mall in Shanghai installed a curved high-brightness screen at the entrance, combined with naked-eye 3D technology, becoming an Internet celebrity check-in point, with an average daily passenger flow increase of 20%.
3) Transportation hubs: efficient information transmission
Airports, subway stations and other scenes have extremely high requirements for the brightness and stability of advertising screens. Window advertising machines have become the first choice for transportation hub advertising due to their strong resistance to strong light and strong weather resistance (supporting operating temperatures of -20℃ to 50℃). For example, an airport installed high-brightness screens in the check-in area to update flight information and commercial advertisements in real time, and the click-through rate of advertisements increased by 40%.
4) Exhibitions and activities: dynamic content presentation
In activities such as auto shows and technology exhibitions, window advertising machine can display product parameters, dynamic demonstrations or interactive content. A certain car brand simulated driving scenes through high-brightness screens at auto shows. The audience can select models and colors through the touch screen. After the interactive experience, the retention rate of potential customers increased by 50%.
2. Industry value and future trends
1) Reduce operating costs and improve advertising efficiency
Traditional printed posters need to be frequently replaced, and the labor and material costs are high. Window advertising machine support remote content management. Merchants can update global store advertisements with one click through the cloud platform to achieve "thousands of faces" precision marketing.
2) Data-driven decision-making and optimized marketing strategies
Through built-in sensors and AI analysis, merchants can obtain data such as customer flow heat maps, viewing time, and interaction rates to provide a basis for site selection, product selection, and advertising design. For example, a chain coffee brand analyzed screen interaction data and found that the number of clicks on dessert ads during the afternoon tea period was the highest. It then adjusted its push strategy and sales of related products increased by 25%.
3) Technology integration and innovation direction
In the future,window advertising machine will further integrate cutting-edge technologies such as AR (augmented reality) and AI digital people. For example, consumers can virtually try on clothes through the screen or interact with brand virtual spokespersons. In addition, the maturity of flexible screen and transparent screen technology will promote window advertising to develop in the direction of "combining virtual and real".