Benefits of location based outdoor advertising
The location can leverage and elevate the brand presence without any compromise. There are two ways to get the most advantage of Digital Out-of-Home advertising.
Primarily, we all know that there are multiple locations in a city to display a digital advertising. A city center, bus station, shopping malls, train station, commercial hubs, etc. are all hot spots where consumers can easily watch them, interact with them, and communicate with it. At these spots, there are digital screens where you can easily manage your Outdoor Digital Advertising campaign.
Secondly, with location-based networking, the brands can track analytics using a mobile device. It can help you get insights about the consumers you are targeting and their behavior and perception about your brand in real-time.
Example: Railway Station is a busy platform, and Outdoor Digital Signage is used innovatively. They came up with a digital screen campaign against domestic violence. The advertisement was about a man screaming at a woman. The audience was asked to log on to the website of Digital Displays networking cloud and virtually drag the man away. The station also displayed the real-time video of the man being dragged away with a scrolling message.