What influence does outdoor advertising machine bring to the city?
As urbanization continues to accelerate, the economy continues to develop, and transportation becomes more convenient, people's outdoor activities become more frequent, and my country's outdoor advertising industry is developing rapidly. Due to its constant audience coverage, low-cost investment and efficient communication effect, outdoor advertising is becoming more and more popular among advertisers.
1. Urban impact. The impact of outdoor advertising kioskon cities is determined by its own media environment characteristics. The environmental characteristics of outdoor media mainly include geographical environment characteristics and humanistic environment characteristics. The geographical environment refers to the objective location where the outdoor advertising digital signage is located, such as buildings, municipal facilities, commercial environment, etc.; the cultural environment refers to the local customs, living habits, laws and regulations, etc. It is precisely because of the outdoor media that these media have their own characteristics, thus giving outdoor advertising a huge impact on the urban environment around us. For example, there are street sign advertisements, signboard advertisements, window advertisements, car body advertisements, neon light advertisements, electronic displays, etc. around us. They are covered in various forms on buses, subways, commercial streets, parking lots, roadsides, office buildings, communities and other buildings. Outdoor advertising can be seen everywhere in the streets and alleys.
