What is an advertising machine
What is an advertising machine?
As its name suggests, advertising machines have many name explanations on the market. The official name is multimedia digital electronic signage, also known as digital signage, electronic signage, narrowcast media, electronic bulletin board or LCD electronic signage. It is a signage platform that mainly uses LCD, Plasma, LED and other digital displays as media to communicate with target customers located in different specific places and at specific times through high-quality videos, animations, images and texts. Unlike mass broadcasts of general television programs, advertising machines are suitable for niche communications targeting various niche markets.Advertising machine, also known as digital signage, also known as public information display in English, allows users to integrate messages and data into one screen through the network using multiple formats and send them to output devices such as digital displays. It has replaced the function of the traditional bulletin board, providing more immediate information and achieving communication effects; it is no longer a single message transmission and display, but has evolved towards a systematic and integrated application method. Therefore, it is also an emerging media, a multimedia integrated application playback platform that integrates advertising, information, and entertainment, and has great marketing and advertising value.
The advertising machine is a multimedia or even interactive communication platform that can quickly deliver the most effective commercial information to the target customer groups (viewer groups) in various commercial applications. It can be widely used in enterprises, schools, cram schools, art galleries, and retail Shopping malls, restaurants, government agencies, hospitals, banks, transportation and other industries.
Advertising machines use the latest technology to effectively create the most perfect message communication even without verbal transmission. Advertising machines have become the most effective communication media platform on the market today. Users can not only effectively convey messages to employees, customers or various branches through the rich and diverse advertising machine information platform, but it is one of the best communication tools between enterprises and customers. The screens of the advertising machines can be installed in places where employees, parents, and students frequently come and go, such as building entrances and exits, elevators, main corridors, pantries, restrooms, lounges, etc. Through dynamic and rich multimedia content, they can attract attention and engage employees. , parents, and students can learn the latest news, or praise students with outstanding achievements, and even strengthen the promotion of corporate culture.
Digital electronic signage (Digital Signage) is a brand-new display management device, which can also be called digital signage or multimedia signage. It is a device that combines messages, audio and video, advertising and other content to dynamically display content with digital images. Compared with ordinary posters and display stands, electronic billboards are more efficient and can achieve advertising purposes. In addition to reducing a large amount of printing costs and achieving the goals of energy conservation, carbon reduction, and environmental protection, digital signage also has a major feature of precision media. Since electronic signage is usually installed in fixed areas of specific places, it is easy to design advertisements tailored to specific groups. Content, through simple operations, you can achieve better and faster messaging effects, deepen consumers’ impression of advertising, and achieve greater benefits!