Customer Feedback Case Study: XYZ Chain Coffee Shop's Use of Wall-Mounted Advertising Machines
Customer Background
Founded in 2005, XYZ Chain Coffee Shop currently operates over 100 branches nationwide. The company is committed to providing customers with high-quality coffee and a comfortable leisure environment. With increasing market competition, XYZ Coffee Shop aims to enhance customer experience and shop marketing effectiveness through more modern methods.
Usage
In 2023, XYZ Coffee Shop decided to introduce wall-mounted advertising machines in its branches nationwide to efficiently promote products and publicize events. After market research and comparison, they chose our wall-mounted advertising machine product. Initially, 20 key stores were selected for pilot deployment, with each store installing two wall-mounted advertising machines, placed at the entrance and near the cashier.
Effects
After three months of pilot usage, XYZ Coffee Shop observed outstanding performance of the wall-mounted advertising machines in the following areas:
Brand Image Enhancement: The high-definition screens and modern design of the wall-mounted advertising machines significantly improved the overall atmosphere of the store, enhancing the visual experience for customers.
Effective Product Promotion: By looping advertisements for new products and promotions, customer awareness of new coffee and snacks increased significantly, resulting in a 30% rise in sales of related products.
Flexible Content Updates: Through the remote management system, XYZ Coffee Shop's headquarters could instantly update the advertising content in each store, ensuring timeliness and consistency of information, thus avoiding the delay issues associated with traditional posters.
Increased Customer Engagement: The wall-mounted advertising machines also played interactive content, such as lucky draw events, which attracted many customers and increased in-store activity.
Customer Testimonial
Mr. Li, the Marketing Director of XYZ Coffee Shop, expressed great satisfaction with the performance of the wall-mounted advertising machines and provided the following feedback:
"We are very pleased with our choice of wall-mounted advertising machines from your company. Since installing these devices, our store's overall image has significantly improved, and customer attention to our new products and promotions has greatly increased. Particularly, the remote content management feature has made our marketing efforts more efficient and flexible. We plan to extend the use of wall-mounted advertising machines to all our chain stores in the next six months to further enhance our brand competitiveness."
