Elevator advertising machine easily expands your product awareness
Elevator advertising machine--easily expands your product awareness
I Elevator advertising machines break through the limitations of traditional media and build a three-dimensional communication system of "space + technology + data".
1. Attention economy with forced reach
Enclosed space creates an average of 35 seconds of absolute attention window, and 98% of passengers will actively watch the screen content (CTR data is 6 times higher than mobile phone ads). A sports brand uses the opening and closing characteristics of elevator doors to design creative ads, and brand memory is increased by 2.3 times.
2. Intelligent precision delivery
IoT terminals transmit device data in real time, and advertisers can make intelligent matches based on building portraits (housing prices, business types, and traffic). An early childhood education institution chooses high-end communities to place ads between 18:00 and 20:00, with an effective reach rate of 87%.
3. Dynamic content management
The cloud control platform of elevator advertising machine supports unified management of terminals across the country, and advertising content can be flexibly adjusted at any time and on holidays. A fast food brand pushes set meal ads at noon, switches to dessert promotions during the evening peak, and converts more than 50 orders per day on a single screen.
4. Immersive interactive experience
Smart terminals equipped with AI cameras, voice interaction and other technologies are revolutionizing the interactive model. A mobile phone brand set up a somatosensory game in the elevator, and users can participate in the lucky draw through gestures. During the event, the store traffic increased by 120%.
5. Quantifiable delivery effect
Based on the big data analysis system, advertisers can obtain core indicators such as the number of viewers, stay time, and number of interactions. A financial institution found that the number of APP downloads increased by 18% during the advertising period, and the conversion cost was reduced by 40% after timely optimization of the materials.
II. Future evolution: from media terminal to smart node
Technology iteration is driving the evolution of elevator advertising machines to smart service terminals:
AIoT integration: Automatically adjust content through environmental perception, such as pushing cold drink advertisements in hot weather
Scene e-commerce: Scan the code to instantly purchase services from merchants within three kilometers of the building
Community service: Integrate convenient functions such as express query and property notification
Data bank: Desensitize and analyze crowd movement lines to enable commercial site selection decisions
A first-tier city has piloted the "Elevator Smart Service Station", with an average daily service usage frequency of 8.2 times and an increase in advertising click-through rate of 65%.