Floor Standing Kiosk: creating an efficient promotional tool
Floor Standing Kiosk: creating an efficient promotional tool
Advantages of Floor Standing Kiosk
1. Highlight brand image
Floor Standing Kiosk becomes the focus of the target group's sight, and can show the brand and advertising pictures intuitively and clearly. Moreover, the advertisements can be updated at any time to keep the brand image in line with the trend of the times.
Increase purchase rate
Through Floor Standing Kiosk, merchants can display the characteristics and advantages of products, attract customers' attention, arouse customers' desire to buy, and increase purchase rate. Some shopping malls, supermarkets, clothing and other retail stores use Floor Standing Kiosk, which is urgent for the increase of commodity sales.
2. Reduce labor maintenance costs
Floor Standing Kiosk can save labor costs while expanding the scope of advertising. If long-term delivery, the cost and effect are significantly lower than manual publicity, and labor costs can be saved.
How to use Floor Standing Kiosk
3. Target population
The delivery area, time and copywriting design of advertisements need to be targeted at the target population. Only by reasonably formulating delivery plans can good results be achieved. For example: home appliance ads are placed in home appliance stores in shopping malls, and clothing ads can be placed in clothing stores, which can guide customers to make better purchasing decisions.
4. Maintain advertising consistency
In the design of advertising content, it is necessary to consider the unity of the overall style, so that the advertisement is coherent and complete, and can leave a deep impression on customers. Each update of the advertisement needs to be consistent with the style of the store and brand, so that customers can directly distinguish the store or brand from the advertising screen.
5. Control the delivery time
It is best to deliver the Floor Standing Kiosk periodically to avoid affecting the visual effect. It is recommended that the periodic delivery time be controlled between 4-6 months (no regulations), so that the cost of advertising delivery can be appropriately increased, and the impact of periodic delivery on advertising can be reduced.
Conclusion
The use of Floor Standing Kiosk varies depending on the nature of the store. Before use, it is necessary to fully consider the actual situation, make reasonable decisions for the target users, and adopt tailored operation plans so that advertising delivery can comprehensively improve the purchase rate of target customers. On the basis of Floor Standing Kiosk, combined with other actual marketing operations, I believe you can capture more high-quality customers and increase commercial profits.
