Outdoor advertising machines are increasingly attracting public attention 1
Outdoor advertising machine: are increasingly attracting public attention.
1. Definition and development background of outdoor advertising machine
Outdoor advertising machine (Outdoor Digital Signage) is a smart terminal device based on digital display technology, mainly used in outdoor environments, and transmits advertising information through dynamic pictures, videos, texts, etc. Compared with traditional static billboards, its core advantages are dynamic, interactive and data-based. With the advancement of LED display technology, Internet of Things (IoT) and artificial intelligence (AI), outdoor advertising machines have gradually become an important carrier for urban commercial publicity and public information dissemination.
Global outdoor advertising market data shows that the proportion of digital outdoor advertising machine has exceeded 40% in 2023, and it is expected to exceed 60% by 2027. This growth is due to the improvement of consumers' demand for visual experience and advertisers' emphasis on precise delivery and data feedback.
2. Core technical features
1) Hardware configuration
High-brightness display: The light intensity in the outdoor environment is high, and the outdoor advertising machine needs to be equipped with a screen with a brightness of more than 2000 nits to ensure that the picture is clearly visible under strong light.
Weather-resistant design: IP65 and above protection level, adapt to extreme weather such as high temperature, low temperature, rain and snow.
Energy-saving technology: Automatically adjust brightness through ambient light sensors to reduce energy consumption.
2) Display technology
LCD screen:LCD is more used for close-range interactive scenes (such as subway stations).
4K/2K ultra-high-definition resolution: enhance visual impact and adapt to complex content display.
3) Intelligent system
Remote control: Real-time update of advertising content through the cloud platform, support for time-divided and regional delivery.
Face recognition and behavior analysis: Statistics on traffic flow, gender, age and other data to optimize advertising strategies.
Interactive function: Equipped with touch screen, AR/VR technology to enhance user experience.
4) Future development direction
AI-driven personalized advertising: Combine user portraits to push customized content in real time.
5G+8K ultra-high-definition live broadcast: Applied to real-time scenarios such as sports events and concerts.
Green energy application: Solar power supply system further reduces energy consumption.
Metaverse fusion: Realize virtual and real interaction through AR technology (such as users scanning advertisements to participate in virtual games).