Analysis of the nine characteristics of advertising machines and their six classification methods （2）
So, what are the characteristics of the Advertising Machine? What types of LCD digital signage can be divided into? Let`s continue about our last article.
A brief analysis of the nine characteristics of Advertising players and their six classifications:
1. Time domain
The ultimate goal of the Advertising Machine is to occupy the Advertising market share. Because the Advertising Machine can carry out Advertising communication beyond the time and space constraints, so that the Advertisement can be spread out of the time and space constraints. Hours anytime, anywhere on call. According to the requirements of many media companies, general Advertising Machines have a switch-off period to play Advertisements, which effectively spreads and displays the effect of Advertisements.
2. Multimedia
Advertising Machine design can spread a variety of media information. Information such as words, Sounds, Images, etc., makes ignorant and boring abstract Advertisements more vivid and humanized. And can give full play to the creativity and initiative of media companies.
3. Personalization
The promotion on the Advertising Machine is one-to-one, rational, consumer-led, non-compulsive, step-by-step, and a low-cost and user-friendly promotion, avoiding the interference of strong sales by salesmen, and providing information through Build long-term good relationships with consumers.
4. Growth
Advertising Machines have become a group of young, middle-class, and highly educated viewers who are mostly young, middle-class, and highly educated groups. Because these groups have strong purchasing power and strong market influence, they have great potential to develop market channels.
And further characteristics and classifications will be updated in next article.