Electronic Menu: Pioneer in the Digital Transformation of the Catering Industry
As a pioneer in the digital transformation of the catering industry, Electronic Menus are reshaping the catering service model.
From international chain brands such as McDonald's and KFC to street shops, the application scope of Electronic Menus is expanding. This transformation not only reflects technological progress, but also reflects the urgent need for efficiency improvement and service optimization in the catering industry.
1. Market performance
The Electronic Menus market has shown explosive growth in recent years. The global market size reached US$3.87 billion in 2022 and is expected to exceed US$5 billion by 2025. In the wave of digital transformation in the catering industry, Electronic Menus have become standard equipment. After McDonald's promoted LCD Digital Signage worldwide, the average sales of single stores increased by 15%, and the customer stay time decreased by 20%. After Starbucks introduced LCD Digital Signage, the efficiency of new product promotion increased by 30%, and customer satisfaction increased significantly.
2. The core advantages
The biggest advantage of Electronic Menus is their powerful content management capabilities. Merchants can update menus in real time and flexibly adjust display content according to time periods, inventory, and promotion strategies. At McDonald's, after the breakfast period ends, the LCD Digital Signage can immediately switch to the dinner menu without manual replacement. In terms of marketing functions, LCD Digital Signage support dynamic display, video playback, package recommendations and other diversified marketing methods. KFC pushed limited-time discounts through Electronic Menus, which increased the sales of promotional products by 40%.
The improvement in operational efficiency is also significant. The Electronic Menus is directly connected to the back-end management system to achieve real-time updates of inventory and sales data. Such like theLCD Digital Signage is linked to the kitchen management system to automatically adjust the status of dishes and reduce the failure rate of customer orders.
3. The application value
Electronic Menus significantly improve customer experience. Dynamic display, high-definition pictures, multi-language support and other functions make the ordering process more intuitive and convenient. In special scenarios such as airports, the multi-language switching function greatly facilitates international passengers. The data analysis function provides merchants with accurate decision-making support. By analyzing data such as customer ordering behavior and stay time, merchants can optimize menu design and adjust marketing strategies.
Electronic Menus have also promoted the standardization and regularization of catering services. The unified content management system ensures the consistency of information in each store and reduces human errors. In terms of food safety management, Electronic Menus can display information such as the source of ingredients and nutritional ingredients in real time to enhance transparency.
The development of Electronic Menus heralds the deepening of the digital transformation of the catering industry. With the application of new technologies such as 5G and AI, Electronic Menus will achieve more intelligent services. In the future,Electronic Menus may integrate functions such as face recognition and personalized recommendations to provide customers with more accurate services. For catering companies, grasping the digital transformation opportunities brought by LCD Digital Signage will be the key to improving competitiveness.