Portable advertising machines are popular in the catering industry?
In today's digital catering era, portable advertising machines are rapidly becoming standard equipment for all kinds of restaurants, coffee shops and fast food chains. Why is this flexible and changeable digital display tool so popular in the highly competitive catering industry? This article will deeply analyze the internal reasons why portable advertising machines are popular in the catering industry from five dimensions: cost-effectiveness, spatial adaptability, interactive experience, content management and marketing effect, and explore how they can help catering operators improve operational efficiency, optimize customer experience and ultimately increase revenue.
Cost-effectiveness and return on investment
1) The popularity of portable advertising machines in the catering industry first stems from its significant cost advantage and considerable return on investment. Compared with traditional advertising forms, this digital solution has obvious advantages in both initial investment and long-term operating costs.
2) From the perspective of procurement cost, portable advertising machines are usually cheaper than large fixed advertising equipment. Taking the self-service ordering advertising machine as an example, its purchase cost is only a few thousand yuan, while the monthly salary expenditure of hiring a waiter (cashier) may far exceed this figure. What is more economical is that an advertising machine can work 24 hours a day, without rest or leave, which effectively relieves the work pressure of waiters and reduces labor costs. For small and medium-sized catering companies with limited budgets, this low-cost and high-efficiency equipment is undoubtedly very attractive.
3) In terms of maintenance and update costs, portable advertising machines also have obvious advantages. Traditional paper menus are not only easy to be damaged and lost, but also need to be reprinted every time dishes, prices are adjusted or promotions are launched, which is costly and inefficient. Advertising machines support remote content updates, and merchants can easily upload new advertising content through the Internet without on-site operation or additional printing costs. This convenient content management method greatly reduces the long-term operating costs of catering stores.
4) Return on investment (ROI) is one of the most concerned indicators for catering operators. Practice has proved that the reasonable application of advertising machines can significantly improve restaurant performance. Studies have shown that the application of advertising machines in the catering industry can increase restaurant performance by 5%-20%. This improvement mainly comes from three aspects: reducing labor costs through self-service ordering, promoting sales through dynamic display, and increasing customer unit price through brand display. Considering the relatively low purchase cost and long-term savings effect of advertising machines, their payback period is usually short, which is a high-return investment for catering operators.