The development trend of the global restaurant digital signage industry
The software that runs Digital Signage has become more powerful over time, and the software market has become more robust due to the continuous development of software technology, the increasing demand for data analysis and content management, and the need to purchase and upgrade software licenses on a regular basis. high rate of growth. Hardware equipment has a long service life, so downstream customers purchase less frequently. The continuous advancement of display products has provided higher resolution Digital Screens for Digital Signage. The higher the resolution, the better it can attract the attention of consumers. It helps to attract a large number of customers through Advertising Player and promotion, resulting in the increasing adoption of Digital Display in the market. Digital Signage products, which are the key drivers of market growth.
The market concentration of the catering industry is low, with the characteristics of market fragmentation and large regional differences. Most of the participants are small self-employed or family businesses, and traditional menus are sufficient to meet their needs. From a regional perspective, in more developed regions such as Europe and the United States, the popularity and utilization of Digital Menus are high, and the demand is also large. Therefore, the threat of traditional menu substitutes is greater in small-scale catering industry concentration and in most regions except Europe and the United States. At present, the main users of Digital Menu boards are large or neutral catering enterprises, and small catering shops or personal catering shops use less. For small shops, traditional menus or customized menus can meet most of their needs, so the Digital Signage industry.
It is difficult to open up the market in this part of the business. Cost control determines the competitiveness of enterprises. When Digital Signage is more and more widely used, manufacturers are also faced with cost problems. In the context of huge commercial profits, the maintenance, installation and operation costs of Digital Signage have become the primary consideration, and reducing the installation and maintenance cost of Digital Signage will become the top priority.
