The future development trend of digital signage industry (1)
The development of the digital signage market in the past two years is optimistic. On the one hand, various technological innovations have created many new functions, and on the other hand, the market demand has increased. In today's digital age, intelligence and interaction have become the core keywords that dominate people's lives. In the future, the digital signage industry will focus more on interactive functions, which will lead the advertising machine industry to a new level. In which direction will it develop in the future?
1. The content is more personalized
With the development of technology, it is necessary to understand the relevant information of the audience in order to better provide targeted content, and combined with the development of the mobile Internet, the content will be more personalized. In the future, the display content of LCD advertising machines will be more targeted, and can be associated with many dynamic factors, such as weather, inventory, latest information, etc.
2. Wireless data network
The same type of network connection as a smartphone will effectively simplify the information editing of the advertising machine, and the information can be updated anywhere. The wireless network will allow the LCD advertising machine to have a higher speed and secure network connection, just like smartphones and tablets. For example, mobile advertising machines can be used in conjunction with mobile electronic devices such as mobile phones and tablet computers, and the network of the two can be shared.
3. Pay more attention to location
Digital signage is ideal for location-based advertising. Research shows that 72% of consumers would respond to an interactive message if they could see a relevant retail location.
