What are the advantages and disadvantages of outdoor advertising media?
Any substance that can be displayed in the open air or in public places and can be displayed in different forms to promote to many consumers at the same time and can achieve the purpose of selling goods can be called Outdoor Advertising Media. Outdoor Advertising can be divided into two-dimensional and three-dimensional: street signs, posters, wall and wall advertisements, banners, etc. Three-dimensional advertising can be divided into neon lights, light box advertising, Outdoor LCD TV Advertising Machine and so on. In Outdoor Advertising, street signs and posters are the two most important forms, and beautifully designed Outdoor Advertising can be called a symbol of an area.
The advantages of Outdoor Advertising are:
1. High arrival rate
Through the arrangement of media and strategic layout, Outdoor Advertising can create the ideal reach rate. The reach rate of Outdoor Advertising Media is second only to TV news media. In a city that combines your target demographic, with the right out-of-home media, you can reach multiple levels of people within an ideal range, and your ad can match the rhythm of your audience's life well.
2. Strong selectivity for regions and consumers
On the one hand, for Outdoor Advertising, we can choose an advertising design form according to the characteristics of the country and region, such as choosing our own different advertising forms on commercial streets, squares, parks, and traffic management tools, and Outdoor Advertising can also be based on a certain region and On the other hand, Outdoor Advertising can provide repeated publicity for regular consumers who often move in this area, making them a strong impression.
3. Strong visual impact
After thousands of years of practice, the ancient model of giant billboards in public places has been established, which demonstrates the effectiveness of information transmission and expanded influence. A giant urban billboard that can be set up in a prime development area is a must for any company that wants to build a lasting brand corporate image. It's direct and simple enough to captivate all the big advertisers.
Many well-known Outdoor Billboards, perhaps because of its persistence and prominence, have become famous symbols of the area, people may turn a blind eye to the street architecture, but these huge billboards will be memorable for a long time. Outdoor Advertising has a certain appeal, and even consumers in a hurry may be due to a casual glance at the advertisement and make some impressions and, through repetition, make a lasting impression.
4. Various forms of expression
Especially for the development of high-altitude balloon advertising and light box advertising, Outdoor Advertising has its own characteristics, and through these Outdoor Advertising companies, there is also a role in beautifying the city. Ads are accepted very naturally.
5. Simple content
Outdoor Advertising avoids interference from other content and competing advertising.
6. Long release period
Many Outdoor Advertising Media are published on a permanent, 24/7 basis. They are 24 hours a day, 7 days a week, a feature that makes it easier for viewers to see, so it lasts forever with customer needs.
7. More Receptive
When walking on a tour, it often results in a blank mentality that public Outdoor Advertising can better utilize the advantages of consumers. In this kind of problem, some studies design a beautiful advertisement, the colorful and changing light of neon can often leave a very deep impression on people, can attract a higher attention rate, and make it easier to make an advertisement acceptable.
Disadvantages of Outdoor Advertising:
1. Small coverage
Due to most fixed locations, the coverage will not be very large and the publicity area is small, so special attention should be paid to the choice of location. For example, a billboard can generally be set up in a place with high population density and high mobility. Airports, railway stations and ship terminals have large numbers of migrants from south to north.
2. The effect is difficult to measure
Since the object is a group of people who are active in the Outdoors, and the mobility of these people, it is difficult to estimate and accept the rate. And people are always exposed to the activity, so the gaze time can be very short, even only a fraction of a second, sometimes for people to be exposed to many Outdoor Advertisements at the same time and possibly, so to achieve the effect of advertising design, it is necessary to do. It's very important to get people to persevere through vision.
