What influence does outdoor advertising machine bring to the city?(2)
2.Social impact. In the construction of urban image, outdoor advertising machines can disseminate the latest product information and advanced life concepts to people through text, language and images. It not only enriches people's cultural life in form, but also subtly affects and leads people's life to a certain extent. The trend of life adds to people's artistic aesthetic taste. Therefore, it has an important influence and promotion effect on economic development, consumption orientation, value orientation, urban culture, etc. As a vane of urban development, it also reflects the overall spiritual outlook of the city, and the content and form of dissemination and reflection are a concentrated reflection of the overall spirit of the city. The current political, cultural and economic prosperity of the city has great social significance. For example, on the streets of Frankfurt, various outdoor advertisements are lined up, as if you are in a sea of advertisements. There are many kinds of advertisements, but there is no sense of oppression. They provide visitors from afar with rich visual enjoyment and reflect the cultural heritage of their own Central European cities.
Moreover, outdoor advertising displays ecological, ethnic, regional, commercial, popular and other personalized impressions during the communication process. In turn, the unique urban heritage also provides outdoor advertising with rich creative resources and materials, and provides guidance for its creation, allowing it to There is a wider space for outdoor advertising. So we can say: Outdoor advertising and the city have always influenced each other. I believe that in the future outdoor advertising will still use its unique use value, aesthetic value, and cultural value as an important communicator of the city to continue to spread urban culture and display It plays an important role in promoting city image and promoting city characteristics.
