Customer Feedback Case: Elegant Meets Effective – The Power of the Frame Advertising
Client: Maison Belle, Boutique Home Décor Store
Location: Paris, France
Date: March 2025
When Maison Belle, a luxury home décor boutique in the heart of Paris, looked for a way to modernize their in-store marketing while maintaining the aesthetic elegance of their showroom, they discovered the frame advertising display—a perfect blend of technology and art.
“We wanted something functional but beautiful,” said Chloé Bernard, the Visual Merchandising Manager at Maison Belle. “Traditional digital screens felt too commercial. But the frame advertising display looked just like a real painting—it matched our interior design perfectly and still allowed us to display dynamic content.”
The frame advertising display was installed in multiple zones across the boutique, including near entrances, promotional corners, and next to new product launches. The high-definition screen is surrounded by a slim, customizable frame, creating the illusion of a traditional canvas. Its content can be updated remotely, allowing the marketing team to switch campaigns instantly without disturbing the store layout.
“What impressed us most was the reaction from our customers,” Bernard explained. “Many thought it was part of the art collection at first. When the visuals changed, they were surprised—and delighted. It made them stop and look, which is exactly what we wanted.”
According to internal sales data, the boutique saw a 22% increase in attention time for promoted items displayed on the frame advertising display compared to standard signage. The store also received several customer inquiries about where they could purchase the screen itself.
In addition to aesthetics, the performance was also a highlight. “We’ve been using it for three months now with no issues. The colors are vibrant, it runs quietly, and the scheduling function saves us a lot of manual effort,” Bernard added.
For Maison Belle, the frame advertising display has become more than a digital tool—it has become part of their brand identity. The boutique is now planning to expand its use across upcoming pop-up events and seasonal window displays.
