China's "screen" strength goes beyond the circle 2
Even though it stabilized in the fourth quarter of last year with the support of the "national subsidy" policy, the overall average price was still lower than the previous year." Lu Yong, the Audiovisual Products Branch of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, believes that this trend reflects the market's sensitivity to prices and the intensity of competition.
In terms of export markets, China's exports of LCD Flat Panel Display modules to several major markets have shown a recovery growth. Vietnam became the first country in China's LCD Flat Panel Display module export market for the first time. Data shows that in 2024, China's exports of LCD Flat Panel Display modules to Vietnam will increase by 38.7% year-on-year, exports to India will increase by 32.0% year-on-year, exports to South Korea will increase by 21.0% year-on-year, exports to Brazil will increase by 21.8% year-on-year, exports to Indonesia will increase by 25.6% year-on-year, exports to the United States will increase by 19.3% year-on-year, and exports to Thailand will increase by 56.4% year-on-year. The diversified market layout not only reduces the risk of a single market, but also further enhances China's influence in the global display module market.
Looking ahead, China's exports of LCD Flat Panel Display modules are expected to continue to grow. Lu Yong believes that with the continued promotion of the "national subsidy" policy, panel export prices are expected to rebound further. With the recovery of global demand for display terminal equipment and the support of new applications of AI display terminals, it is estimated that China's exports of LCD Flat Panel Display modules will reach US$29.9 billion in 2025, an increase of about 3% year-on-year. In addition, China's share of the global LCD TV flat panel display module market is expected to increase to more than 70%.
China's LCD Flat Panel Display industry has shown strong competitiveness and development potential in the global market. The rise of domestic screens relies on technological breakthroughs. BOE, CSOT and other companies have invested in research and development, and their quality is no less than that of Samsung, but their brand influence and high-end market share still need to improve.With the continuous advancement of technology and continuous expansion of the market, China is expected to occupy a more important position in the global display industry and provide higher quality products and services to the global consumer electronics market.